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THE JOURNAL

10 Jahre Bellroy, ein Leben voller Geschichten



Jeder Bellroy beginnt als unbeschriebenes Blatt und wird mit jedem Jahr einzigartiger. Anlässlich unseres 10-jährigen Jubiläums haben wir bei Freunden und Familie nachgefragt, wie alt ihre Bellroys sind. Einige hatten großartige Geschichten zu erzählen – darunter der Moment, in dem die Slim Sleeve jemandem den Hintern auf der Skipiste rettete (im wahrsten Sinne des Wortes), sowie ein Prototyp aus Segeltuch, der ewig gehalten hat. Lies weiter, um sie alle zu sehen!

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“My absolute favorite customer story was from a guy called Lucas. While skiing in Tahoe, he hit some deep powder and bailed, hard. Hard enough that his ski flew back and nailed him in the rear end, slicing through his ski pants and the trusty Note Sleeve in his back pocket. Even though the wallet suffered a nasty gouge, everything inside was fine, and Lucas credits it with, quite literally, saving his ass.”

– Sharni, auf der linken Seite, leitet unser Kundenservice-Team und hat noch viele weitere Geschichten zu erzählen.

“I think my favorite customer story is from Dave, a loyal Bellroy fan who started a ‘polite and laid-back uprising’, comprised of hilarious haikus, in an attempt to convince us we should make a sleeve for his 10.5” tablet. After weeks of hugely entertaining back-and-forth, Dave ended up getting a Duo Totepack.

A few months later, we got another message from him. Turns out he gave the bag to his daughter, who required a tracheotomy due to severe asthma, and had to lug a portable ventilator around with her. Her equipment fit perfectly in the Totepack, and everywhere she went, people would comment on how cool it was. As Dave put it, ‘For a kid wrestling to breathe, who lives – at least for now – with a hole in her neck, the little boost of confidence and attention that bag gives her is a wonderful, simple little thing. And it might just save her life in a pinch.’

I’m not crying, I just have something in my eye.”

– Camilla, rechts, spricht jeden Tag mit unseren Kunden (und hat immer Taschentücher in der Nähe für die Freudentränen)



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    Taylor liebt das Risiko, aber wir empfehlen euch, eure Slim Sleeve schön trocken zu halten.

“I’ve had this Slim Sleeve since, well, probably the year Bellroy started! Honestly, it still surprises me every day. THAT SIMPLE PULL TAB. Every time I pull on it, it's like I'm performing a magic trick, and I've had multiple people comment on it.

One time I was checking in for a flight, and pulled out my wallet to get my ID. I noticed a gentleman next to me, looking directly at me. We made eye contact and he nodded in approval, holding up his Bellroy wallet. I nodded back, smiling.”

– Taylor ist Industriedesigner, Bart-Champion und Senior Carryology-Redakteur.



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“This Slim Sleeve has been through a lot of fun with me – a new house, a new puppy and a new girlfriend (all of which have made a dint in my pocket, haha). The color of it has always delighted me. I get a lot of compliments, and it’s been quite an icebreaker. You don't see wallets this color often, so I love that it’s out of the ordinary.”

– Dan ist ein Freund und kreativer Kopf, den ihr in dem einen oder anderen Fotoshooting entdecken könnt.



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“I love my Classic Pouch. I’ve had it for a couple of years and I use it pretty much every day. Even after being dragged around in my bag with all my other stuff, looking at it the other day I realised how pristine it still looks. It reminds me of a few things – meeting the wonderful people at Bellroy, a task or job that I have to do (depending what’s in it), and of course it reminds me of pizza! Whenever someone wants chewy or lip balm or a tissue, I’ll whip out my pouch and beat anyone else to it. Because it’s a competition.”

– Anna ist eine in Melbourne ansässige Illustratorin (verantwortlich für unsere Design-Ikonen-Skizzen), die als eine der ersten die Classic Pouch verwendete.



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“I just turned 40 this year, and at some point carrying a backpack to a meeting started to feel a little bit ‘stuck-in-your-youth’, so the ability to fling my Duo Totepack off my shoulder and carry it from the top handles makes me feel a bit more presentable. But as soon as I leave the meeting, it’s back on my shoulder!”

– Oliver, links, ist Mitgründer der Fahrradmarke MAAP (mit Jarrad, rechts).

“From the daily ride to work to product development trips in Italy, my Bellroy x MAAP Phone Pocket goes everywhere with me. Literally, everywhere. Bitter cold outdoors, coffee tables, airport lounges… And as a dad with two little ones, who knows where else. I can happily say it’s kid proof too! It may be officially called a Phone Pocket, but I like to call it the Super Wallet instead.”

– Jarrad ist vielleicht der größte Fan der Bellroy x MAAP Kollaboration.



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“My brother Andy made this wallet when he was at university back in 1999, using some sailcloth, binding, and a needle and thread. It turned out to be an early prototype of the Slim Sleeve! He eventually passed this one on to me to use for a while; while I enjoyed the super slim profile, the sailcloth material didn’t hold up particularly well. In the two decades since, we’ve kept the slim designs, but replaced the sailcloth with leather, which is both softer and more durable.”

– Matt, Bellroys CIO, bekommt seit Anfang an die alten Probedesigns seines Bruders (und unseres CEOs) Andy.



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    Tara entwirft die Muster, aus denen unsere Produkte bestehen. - Bells Beach
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    Raj sorgt dafür, dass unsere Produktion reibungslos läuft. - Chennai, Indien
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    Alana ist Fotografin, Surferin und eine langjährige Freundin von Bellroy. - Oahu, Hawaii
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    James ist Senior Produktdesigner bei Bellroy. - Bells Beach
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    Kaiju ist unser Teilzeit-Büromaskottchen. - Melbourne
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    Kannan hilft dabei, unsere Brieftaschen in die Welt zu tragen. - Chennai, Indien
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    Andy, Mitgründer und CEO von Bellroy, hält einen Card Sleeve-Prototyp in der Hand, den er aus FedEx-Verpackungen hergestellt hat. - Bells Beach
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    Andy und Richard sind die Köpfe hinter Huckberry. - San Francisco

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